CBA becomes Secret Santa: Spreading the Joy of Children’s Books, One Story at a Time

CBA took on the role of Secret Santa with a heartfelt mission: to share the transformative power of children’s books with anyone navigating life’s complexities. We put out an open invitation—if someone shared the themes or emotional challenges they were currently sitting with, we would send them a children’s book that spoke to their experience. They could also nominate a friend, partner, or loved one to receive a book.

With contributions ranging from ₹200 to ₹2000, the initiative became a deeply personal exchange of stories, empathy, and care. People from across the country trusted us with their vulnerabilities—stories of grief, transition, healing, and hope.

Santa ready with the gifts

By the end, we had sent curated books to over 70 individuals, each chosen with intention and love. These books weren’t just gifts—they were companions and gentle guides through whatever they were working through, in life.

Gifts received and shared by people Secret Santa gifts received and shared by different individuals